http://www.hindustantimes.com/ books/old-world-charm-the- many-phases-of-indian-women-s- magazines-in-urdu/story- I3enWxhhS2H9j7SclbqZvJ.html It‘s 3 pm on a scorching afternoon in the Sambhali Gate area of Moradabad, Uttar Pradesh. The lanes in this densely populated pocket of the city are silent except for a scrap dealer doing the rounds with his cycle cart. Sitting on the floor of the entrance corridor of her house, Arshi Hashmi, 42, is reading Khatoon Mashriq, one of the oldest surviving Urdu magazines for women. Creases appear on Hashmi’s forehead as she hears the whistle of a pressure cooker. She rushes to the kitchen. “It is an addiction. Once you are hooked to it, you are in for your lifetime,” says Hashmi, on her 20-year association with the magazine. In an age of daily soaps and shrinking reading habits, a subculture of Urdu periodicals exists in Muslim households in parts of Uttar Pradesh, Bihar, Hyderabad, West Bengal, Maharashtra and Odisha. Hashmi’s generation has g